Behind The Scenes


For the second year now, our corporate holiday party has served at the perfect time to recognize the employees who have gone above and beyond this year in their jobs with our Bon Chic Award 2014 ceremony.  These employees are praised by their co-workers and supervisors, consistently deliver quality work, are not afraid to do […] GO TO POST >

BCBGMAXAZRIAGROUP Elite Client Dinner in Miami

We kicked off the month with a special trip to Miami to visit our beloved clients in the area. Chief Creative Officer of BCBGMAXAZRIA & Herve Leger by Max Azria, Lubov Azria, hosted a dinner at the luxe SLS South Beach. Guests enjoyed delicious delicasies from Katsuya by Starck and mingled with other socialites, as well as their […] GO TO POST >

Marie Claire Spain Honors Max Azria in Madrid

Earlier this month, our founder and CEO, Max Azria, was honored at the Prix de la Moda event in Madrid, Spain by Marie Claire Magazine Spain. Max received the Lifetime Achievement Award and joined the group of distinguished designers who have been awarded this prestigious honor such as Karl Lagerfeld, Alexander McQueen, Carolina Herrera and […] GO TO POST >


Our talented set stylists created an oasis on the sunlit backlot of our Los Angeles studio to serve as our far-off destination for the new Resort 2015 Southern Exposure editorial. Wooden boardwalks, scattered sand and colorful stucco walls captured the getaway spirit of our vacation-ready collection. Our top models embraced the jet set vibe in […] GO TO POST >